Gaya APA

Calder, B, J. (2008). Kellogg on advertising & media : the Kellogg School of Management (-). Hoboken, N.J: John Wiley & Sons.

Gaya MLA

Calder, Bobby, J.. "Kellogg on advertising & media : the Kellogg School of Management". - Hoboken, N.J: John Wiley & Sons, 2008. Text.